Often called a Brand Identity, Brand Guidelines or a Corporate Identity Guide, having a set of clearly laid out controls for your brand is crucial. This can include your company name, logo, fonts, colours, images, illustrations and tone of voice. Your brand identity controls every aspect of your design system and ensures that your communications and messaging are consistent across everything. A strong corporate identity can help you to achieve business goals and targets and help position a brand ahead of its competition.
Everything now might be digital, but nothing beats a brochure for getting your message across. From printed brochures and leaflets to electronic interactive versions that can be shared online and through social media.
A well-designed logo builds trust by validating your professionalism and get's people to stick around. It tells potential clients who you are, what you do, and how that benefits them. It communicates to people with no prior knowledge or experience with your business that you do great work.
The diversity and endless possibilities of illustration opens minds and sparks imaginations. It also goes beyond the boundaries of language. Illustrations add personality to words. Depending on the context of the information that needs visual representation, illustrations can help determine the personality of the design at hand. They can convey moods or emotions present in the text, or brand as a whole.
Infographics are used as a powerful tool to allow people to easily digest information through the use of visual data, charts, and statistics. With the proper use of color, proportion, and negative space, information can be transformed into memorable, attention-grabbing and even persuasive graphics.
Effective graphic design for social media provides support towards brand recognition and connects your target audience with your business and services. Getting visual on social media can increase brand awareness and the most important, grow your follower's engagement.